The alternative pop-rock outfit, Hunger, have shared the video for their new single ‘Light It Up’ on the 5th of July via Born and Raised Records. The cinematic influences for Hunger’s songs come from many different genres. At times, it is an independent movie’s carefully crafted scene, and sometimes it is a Hollywood blockbuster’s epic scale that fires up their imagination.
“’Light It Up‘ is about adventures, moments and memories we’ve experienced and still want to experience in our lives. It’s an anthem for going out and to live and experience life and its freedoms. We wrote and recorded the song in a little hut in the Austrian alps. The ‘gospel choir’ halfway through the song was recorded in a tiny kitchen and is basically just the three of us and our producer singing in hundreds of tracks.” – Hunger on their latest single.
The music video fully embraces the concept of the anthem, with an urge to run free and feel the sun soaking your skin. The tone is set far apart from the origins of the song, within the Austrian Alps and yet the sense of adventure that accompanies the area is well engrained into the single.